Avani

Avani provides consumers with apparel and home goods that are clean and eco-friendly. Fabrics are made with an advanced silver-ingeo technology that repels germs and bacteria for a healthier home.

Avani was a start-up brand that needed to build a consumer base with brand awareness campaigns. They needed a full launch package that would reach their target audience - from strategy, branding, website design, and social media marketing.

All creative assets needed to scream Avani. The color palette needed to be bright yet earthy and inspired by nature. The messaging needed to clearly show that Avani was focused on environmental sustainability in the home. We built audience personas of people who were eco-conscious and holistic but didn’t want to sacrifice quality and comfort when it came to their clothing and home goods. The goal was to create a network hub of their target audience and inspire them to tell their friends and grow the brand.

I directed my team towards a digital marketing strategy that would organically reach Avani’s target audience from the first touchpoint. A full visual identity package, website design, apparel, and social media marketing campaign were part of the developing strategy aimed at appealing to consumers.

When Avani’s team began working with us, they didn’t have a name for the brand. With careful research, we came up with the name Avani, meaning “Earth.” The visual identity package needed to speak to this name - a modern look with a color palette inspired by the Earth. We crafted a logo, brand guidelines, and business card design. The website followed the brand guidelines and allowed consumers to conveniently shop online. We created print materials for wholesale and retail market opportunities for the brand and expanded the product line with custom apparel designs. A unique Instagram marketing strategy would utilize the grid design and showcase their products and aesthetics. Maintaining consistency across platforms, colors, typography, and mediums ensured a cohesive brand identity, effectively communicating Avani’s message and appealing to the target audience.