Packaging Design Best Practices
Packaging design is important for any e-commerce business because packaging can be the reason a consumer decides to buy your product over competitor brands. There are some packaging best practices that need to be followed, such as packaging should grab attention but use brand consistency when it comes to branding, fonts, colors, and imagery. This blog post will provide 11 tips for packaging design best practices so that you can improve your conversion rate!
11 Packaging Design Best Practices
1. Focus on the consumer
A product's packaging must be designed around what benefits and features will appeal most to customers. For example, if you sell skincare serums, the packaging should give off clean, fresh vibes to appeal to the end consumer.
2. The packaging design needs to fit your brand
If you are using a pre-existing template for packaging, make sure all of the text and images are updated to reflect your current branding. This includes fonts, colors, and imagery. Failing to do so can be confusing or off-putting for customers.
3. Brand consistency is key
Maintaining brand consistency across packaging, website, and other branding materials will help customers feel more comfortable with your product. This builds trust between your customer and your business.
4. Keep it simple
Try to avoid using too much text or imagery on packaging. This can be overwhelming or confusing for customers and may lead them to skip over your product. When it comes to packaging, simpler designs are often more effective. Busy or intricate designs can be distracting and make it difficult for customers to determine what the product is
5. Layout is key
The layout of your packaging is important in order to display all of the information in an organized and visually appealing way. Placing key information in a strategic location will help customers take notice and make a purchase decision.
6. Include all necessary information
Make sure to list all of the relevant information about your product on the packaging. This includes the product name, price, ingredients, contact info, and any other important legal details.
7. Avoid clutter
Too much text or imagery can create visual noise and make it difficult for customers to determine what is important. Try to limit the amount of content on packaging in
8. Choose the best type of packaging for your product
Box packaging or bags can be a great option for packaging, especially if you are selling multiple products. It makes it easy to see all the items in one glance and has more room to include detailed information about each product.
9. Easy to read
Choosing packaging with a high-contrast color scheme between the background and text is best. Avoid using packaging that has low contrast or dark colors because it can be difficult to read from afar. Ensure that you use a typeface that is legible in size and font as well.
10. Avoid hard to open packaging
Customers don’t want to struggle when trying to get their product out of packaging, so choose packaging that isn’t too tight or difficult to open. If packaging is hard to get into, customers may become frustrated and skip over your product in favor of something else that’s easier.
11. Don't forget about the environment
Packaging design best practices include considering how sustainable packaging can be while still appealing for your target audience. This could mean using eco-friendly materials or designing packaging that can be reused or recycled.